DIGITAL TWINS OF THE BUILT ENVIRONMENT
Join Us for an Exciting Launch
Join us for the unveiling of our latest book. Successful Business Models of Digital Twins and learn from 4 successful business model routes. With the groundbreaking insights and practical guidance from "Business Models of Twin Systems." Discover the monetisation routes and success stories for digital twins!
NEW BOOK LAUNCH !
Twin Systems for the Built Environment
Business Models of Twin Systems
Learn from 4 successful business model types with real case studies and survey results from across industries deploying successful business models with their digital twin products and services
01
Game Changer
A high-impact model for mission- and safety-critical sectors like aerospace, defence, and critical infrastructure. It uses twin systems to guarantee outcomes (such as mission success or uptime) through predictive insights, real-time operator support, remote troubleshooting, and immersive training. Rather than just selling equipment, organisations shift to selling guaranteed performance and long-term operational outcomes.
03
The Added Value Provider
A customer-centric route that uses twin systems to deliver high-value, data-driven services on top of existing products. Companies offer predictive and condition-based services, scenario simulations, and tailored service packages that deepen relationships and open new revenue streams. This model is especially powerful in fast-moving, technologically turbulent markets where reliability and measurable performance really matter.
02
The Efficiency Gainer
An entry-level route that uses twin systems to drive internal efficiency rather than launch new external services. It focuses on predictive maintenance, reduced downtime, and faster troubleshooting by consolidating lifecycle data into a single, accessible twin. The result is strong cost savings and improved KPIs, without changing the core product or needing complex new revenue models.
04
The Platform Builder
This model turns twin systems into scalable digital platforms that integrate data from multiple stakeholders across the product lifecycle. Organisations become ecosystem orchestrators, offering cloud-based environments, APIs, and SDKs where partners and customers plug in their own tools and services. Revenue comes from subscriptions, licensing, pay-per-use, and value-based consulting, while the platform itself creates powerful customer lock-in.
Twin Systems for the Built Environment
Transform how you plan, build, and sustain your projects with the groundbreaking insights and practical guidance from "Twin Systems."
01
A Holistic Vision of Twin Systems:
"Twin Systems" redefines digital twins as interconnected networks of digital and physical products and processes that evolve together, moving beyond simple replication to provide a comprehensive system for managing built assets effectively.
03
Lifecycle Management for Extended Value:
Twin systems are presented as tools that continue to add value beyond the physical asset's lifecycle, from planning and design through construction and operation, ensuring continuous improvement and sustainability for built environment projects.
02
Historical Context and Technological Evolution:
The book traces the development of twin systems from early physical models to today’s advanced technologies, demonstrating how lessons from aerospace, manufacturing, and other industries can be applied to the built environment to drive innovation.
04
Strategic Framework for Implementation:
"Twin Systems" offers a clear framework for planning, designing, and constructing twin systems, including considerations for system architecture, data integration, and ongoing adaptation, making it accessible for industry professionals to apply these concepts in their projects.
About Dr. Erika Pärn
Dr. Erika Pärn is a Senior Research Associate at the University of Cambridge, specialising in digital twins and sustainable innovation within the built environment. Her pioneering research explores how digital twin systems can transform operations, design, and asset management, focusing on circular economy and AI-driven solutions. A recognised thought leader, she collaborates widely with industry and academia to drive advancements in digital transformation, making her upcoming book Twin Systems: Digital Twins of the Built Environment a must-read for anyone looking to understand the future of smart, resilient infrastructure.
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Meet the Minds Behind
Twin Systems
Prof.Ioannis Brilakis
Prof. Rafael Sacks
Prof. Lucio Soibelman
Prof. Mark Enzer
Prof. Ioannis Brilakis is the Laing O’Rourke Professor of Civil & Information Engineering and Director of the Construction Information Technology Lab at the University of Cambridge. With a PhD from the University of Illinois, Urbana-Champaign, he has held roles at the University of Michigan, Georgia Tech, and visiting posts at Stanford and the Technical University of Munich. An award-winning researcher with over 200 publications, he is also a lead editor for key journals in civil engineering and founder of the European Council on Computing in Construction.
Rafael Sacks is a Professor of Civil Engineering at the Technion – Israel Institute of Technology. His research focuses on Building Information Modeling (BIM), Lean Construction and the synergies between them. He is director of the National Building Research Institute at the Technion and heads the Virtual Construction Laboratory. Research projects in the VC Lab include development of BIM-enabled lean production control systems, BIM technology and Digital Twin Construction (see CBIM and BIM2TWIN). He has authored 100 papers in international peer-reviewed journals, 125 conference papers, and numerous book chapters. He is the lead author of the "BIM Handbook", currently in its 3rd edition, and of the book "Building Lean, Building BIM: Changing Construction the Tidhar Way".
Professor Soibelman is the Fred Champion Estate Chair in Engineering at USC, with a PhD in Civil Engineering Systems from MIT. Over his 30-year career at UIUC, CMU, and USC, he has led pioneering research in data acquisition, management, and visualization for advanced infrastructure systems. He has published over 250 works and secured research funding from major organizations like NSF, NASA, and IBM. A recipient of multiple ASCE awards, he is an ASCE Distinguished Member and a member of the Pan American Academy of Engineering and the National Academy of Construction.
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Mark is a keen champion of outcomes-focused systems-thinking, collaborative delivery models, digitalisation, connected digital twins and the circular economy in the built environment. Mark is the Royal Academy of Engineering Visiting Professor in the digitalisation of the built environment at the University of Cambridge. As Strategic Advisor at Mott MacDonald, Mark provides advice to key clients on digitalisation and broader industry transformation. Previously, Mark was the CTO of Mott MacDonald and the Director of the Centre for Digital Built Britain, where he was the Head of the National Digital Twin programme.
Our Readers Say
" I am hopeful that this book can serve as a guidebook for the journey into this new and exciting frontier, digital space. Digital Twins and the digital environment with digital systems will continue to evolve at a very rapid pace. It will prove to be every bit as glamorous and exciting as a trip to Mars, but will be far, far more useful to humans here on earth."
Dr. Michael Grieves - Research Scientist